Cardiovascular & Metabolic- Our Service Offerings
Key Questions RAS Can Help You Answer
How do I differentiate my product against other NOACs?
How do I grow my product/franchise? (e.g. replacing warfarin)
What are the key drivers of treatment decisions and how are they evolving? (e.g. safety)
What is the image in the mind of the customers for my product? (customer perception vs. other brands)
How do I occupy the greatest space in the minds of the customers? (e.g. patients, physicians)
What is the optimum marketing mix? (different promotional channels to gain max ROI)
What is my performance to-date for in-market brands? - By geography (both local and global), Against the budget, Competitively
Which potential disruptors should we be in the lookout for, over the long term?